Violations of the Professional Code of Ethics Regarding Notaries’ Personal Branding Practices on Social Media
DOI:
https://doi.org/10.33506/js.v13i1.5894Keywords:
Authentic Deeds, Code of Ethics, NotaryAbstract
This study aims to analyze the legal and ethical limitations of notaries’ personal branding practices on social media, as well as to examine the effectiveness of oversight and the imposition of sanctions by the Notary Honorary Council regarding violations of the professional code of ethics. This study also discusses the distinction between permissible legal education and prohibited self-promotion in the digital environment.
This method uses normative legal research with a legislative and conceptual approach. Research data were obtained through a literature review of primary and secondary legal sources, specifically the Notary Office Act, the Notary Code of Ethics, and regulations related to electronic information and transactions. All legal materials obtained were then qualitatively analyzed to examine the alignment between professional ethical norms and the practice of using digital media.
The novelty of this study lies in its institutional and operational aspects, rather than merely its thematic focus. First, this study develops an updated legal framework based on the 2025 Notary Code of Ethics (KEN 2025) while retaining Article 4, paragraph (3) of the 2015 Law for the purposes of historical interpretation. Second, this study develops an operational test comprising eight factors that can be used by notaries and disciplinary bodies to classify digital content.
The findings show that personal branding practices carried out by notaries that go beyond the scope of non-commercial general legal education can be categorized as violations of Article 4(3) of the Notary Code of Ethics and are contrary to the principle of nobile officium. Although mechanisms for imposing ethical and administrative sanctions are in place, their implementation remains ineffective because the oversight system is largely reactive, based on complaints, and is not yet supported by technical guidelines specifically addressing the increasingly dynamic evolution of social media practices.
The study concludes that effective enforcement of the notary professional code of ethics requires clearer boundaries between legal education and self-promotion, the updating of digital ethics guidelines, and enhanced proactive oversight by the Indonesian Notary Association and the Notary Honorary Council to uphold the integrity and honor of the notary profession in the digital age.
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