Vol. 15 No. 1 (2025): January

Articles

• Organizational Commitment as A Mediating Variable in the Correlation of Organizational Culture and Perceived Organizational Support With Organizational Citizenship Behavior

  Raihan Akbar Cahya Gemintang, Naelati Tubastuvi, Suyoto Suyoto , Hengky Widhiandono

  1-34

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• The Impact of AI-Based Marketing, Chatbots, and Social Media on Customer Satisfaction and the Economic Behavior of MSMEs Consumers in Jambi City

  Laura Prasasti, Yosi Fahdillah, Mira Gustiana Pangestu

  35-72

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• The Influence of Hedonic Motivation on Online Purchase Intention: The Mediating Role of Information Availability Among University Student in Bandung

  Ahmad Zufar Aptawangsa Duki, Diana Sari Namuri, Adhi Prapaskah Hartadi

  73-101

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