Vol. 15 No. 1 (2026): January

Articles

• Organizational Commitment as A Mediating Variable in the Correlation of Organizational Culture and Perceived Organizational Support With Organizational Citizenship Behavior

  Raihan Akbar Cahya Gemintang, Naelati Tubastuvi, Suyoto Suyoto , Hengky Widhiandono

  1-34

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• The Impact of AI-Based Marketing, Chatbots, and Social Media on Customer Satisfaction and the Economic Behavior of MSMEs Consumers in Jambi City

  Laura Prasasti, Yosi Fahdillah, Mira Gustiana Pangestu

  35-72

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• The Influence of Hedonic Motivation on Online Purchase Intention: The Mediating Role of Information Availability Among University Student in Bandung

  Ahmad Zufar Aptawangsa Duki, Diana Sari Namuri, Adhi Prapaskah Hartadi

  73-101

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• Bridging Market Orientation to SME Sustainability Performance: Examining Innovation Capabilities Through A Dynamic Capabilities Approach

  Teresa Samantha Satyanegara, Adi Kurniawan Yusup

  102-134

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• Analyzing Investor Reaction to PT Chandra Daya Investasi’s Initial Public Offering through Abnormal Returns and Trading Volume Patterns in the Prajogo Pangestu Group

  Nuzul Amanati, Yoyo Sudaryo, Nunung Ayu Sofiati, Gurawan Dayona Ismail

  135-156

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• Acceptance of Digital Financial Applications by Students: A Qualitative Study Using the Technology Acceptance Model Approach

  Dyah Ayu Paramitha, Zulistiani Zulistiani, Erna Puspita

  157-176

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• Brand Image Matters: Understanding How Purchase Intention Mediates Mobile Card Buying Decisions

  Andre Setiawan, Ratih Anggoro Wilis

  177-199

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