Implications of Halal Product Certification For Small and Medium Enterprises in the Food Sector in Angkola Barat District, South Tapanuli Regency
DOI:
https://doi.org/10.33506/sl.v14i3.4903Keywords:
Halal Certification, MSMEs, Implication, P3HAbstract
This research investigates the implications of halal product certification for micro, small, and medium enterprises (MSMEs) in the food and beverage sector across West Angkola and South Tapanuli Regencies. Using a qualitative case study approach, data was gathered from key informants, including the District Secretary, the Head of the Religious Affairs Office, a Halal Product Certification Process Facilitator (P3H), and MSME business owners, both certified and non-certified.The findings reveal that while MSMEs have a deep conceptual understanding of “halal,” which includes both Shariah principles and the concept of thayyib (good and clean), there is a significant gap between this understanding and the formal procedural knowledge required for certification. Despite government socialization efforts, many MSMEs are reluctant to apply for certification due to a lack of information, a perception of high costs, and time constraints.In contrast, proactive MSMEs are motivated by direct support from P3H facilitators, whose role proves crucial in bridging this knowledge gap. Halal certification brings tangible benefits to MSMEs: it boosts consumer trust and loyalty by serving as a mark of credibility and quality assurance, expands market access locally, regionally, and nationally, and indirectly encourages business owners to improve their business quality and professionalism.The study concludes that socialization alone is insufficient without intensive, personalized facilitation and assistance from parties like P3H. This direct support is essential for helping MSMEs overcome practical barriers and encouraging them to take proactive steps toward obtaining halal certification.
References
R. Japar, I. Paraikkasi, and C. Muthiadin, “Peran Lembaga Sertifikasi Halal Dalam Membangun Ekosistem Halal: Tantangan Dan Peluang,” Int. J. Mathla’ul Anwar Halal Issues, vol. 4, no. 2, pp. 34–44, 2024, doi: 10.30653/ijma.202442.111.
A. A. Yuningsih M, R. E. Putri, and H. Jubba, “Implikasi Sertifikasi Halal terhadap Perkembangan Industri Halal di Indonesia,” Al-Tijary, vol. 8, no. 2, pp. 155–169, 2023, doi: 10.21093/at.v8i2.7652.
Undang-undang Republik Indonesia, “Undang-undang Nomor 33 Tahun 2014 Tentang Jaminan Produk Halal,” Undang – Undang Republik Indones., no. 1, pp. 1–40, 2014.
E. Pardiansyah, M. Abduh, and Najmudin, “Sosialisasi dan Pendampingan Sertifikasi Halal Gratis (Sehati) Dengan Skema Self-Declare Bagi Pelaku Usaha Mikro di Desa Domas,” J. Pengabdi. dan Pengemb. Masy. Indones., vol. 1, no. 2, pp. 101–110, 2022, doi: 10.56303/jppmi.v1i2.39.
DPMPTSP TAPSEL, “DPMPTSP TAPSEL melayani pelaku Usaha UMKM, Industri Kecil Kreatif Untuk Melengkap Legalitas Usahanya Melalui Program Wiradiba.” Accessed: Jul. 20, 2025. [Online]. Available: https://www.instagram.com/reel/CpjqOO7pqbQ/?igsh=MXFhYzVqNHEyM3BhZw==
A. Lutfiyah and R. Faslah, “Standarisasi Halal Sebagai Keunggulan Kompetitif Industri Halal Global,” Ainul Lutfiyah Romi Faslah, vol. 7, no. November, pp. 14–25, 2025.
N. Nurani, F. Nursjanti, and F. Munawar, “Penyuluhan Sertifikasi Halal Bagi UMKM Jawa Barat Pada Situasi Pandemi Covid-19,” Madaniya, vol. 1, no. 3, pp. 126–139, 2020, [Online]. Available: https://madaniya.pustaka.my.id/journals/contents/article/view/24
O. A. D. Wulandari, “Sosialisasi Dan Pelatihan Pembuatan Sertifikasi Halal Bagi Produk UMKM Di Purbalingga,” J. Masy. Madani Indones., vol. 2, no. 2, pp. 116–121, 2023, doi: 10.59025/js.v2i1.82.
M. Z. Ulhaq, N. Nursyafika, M. Mastura, and ..., “Sertifikasi Halal dan Implikasinya Bagi Pelaku UMKM di Kota Bima,” J. PenKoMi Kaji. Pendidik. dan Ekon., vol. 7, no. 2, pp. 71–77, 2024, [Online]. Available: http://jurnal.stkipbima.ac.id/index.php/PK/article/view/1981
Rukminingsih, G. Adnan, and M. A. Latief, Metode Penelitian Pendidikan. Penelitian Kuantitatif, Penelitian Kualitatif, Penelitian Tindakan Kelas, vol. 53, no. 9. 2020. [Online]. Available: https://repository.ar-raniry.ac.id/id/eprint/14062/1/Buku - Metode Penelitian Pendidikan %282020%29.pdf
I. P. dkk Hadi, Hakikat Komunikasi Massa. 2021. [Online]. Available: https://repo-dosen.ulm.ac.id/bitstream/handle/123456789/17579/Buku Ajar Komunikasi Bisnis (ABKA 3208- 2 SKS).pdf?sequence=1
BPJPH, “BPJPH: Hasil Uji Laboratorium Produk Ayam Goreng Widuran Positif Mengandung Porcine,” 19 Juni 2025. Accessed: Jul. 03, 2025. [Online]. Available: https://bpjph.halal.go.id/detail/bpjph-hasil-uji-laboratorium-produk-ayam-goreng-widuran-positif-mengandung-porcine
D. F. A. Sup, A. S. R. Fahmi, F. N. Hilal, and M. I. Firdaus, “Dinamika Regulasi Sertifikasi Halal di Indonesia,” JESI (Jurnal Ekon. Syariah Indones., vol. 10, no. 1, p. 36, 2020, doi: 10.21927/jesi.2020.10(1).36-44.
P. Rossini, J. Stromer-Galley, E. A. Baptista, and V. Veiga de Oliveira, “Dysfunctional information sharing on WhatsApp and Facebook: The role of political talk, cross-cutting exposure and social corrections,” New Media Soc., vol. 23, no. 8, pp. 2430–2451, 2021, doi: 10.1177/1461444820928059.
K. A. Nasution, D. Dianto, and M. Irsyad, “Persepsi Pelaku Usaha Rumah Makan Warga Muhammadiyah Kota Medan Terhadap Kewajiban Sertifikasi Halal,” Iuris Stud. J. Kaji. Huk., vol. 4, no. 1, pp. 22–28, 2023.
A. R. Azizah, Umi Haniyatul Khoiriyah, Mutiara Anisa Damayanti, Nur Aisyah Oktavani Salsabila, “Persepsi Pedagang Kaki Lima tentang Sertifikasi Produk Halal,” EKOMA J. Ekon. Manajemen, Akunt., vol. 3, no. 2, p. 490, 2024.
Angye Mareta Y, Fachri Adnan, and Afriva Khaidir, “Teori Dan Implementasi Pengambilan Keputusan Dan Kaitannya Dengan Teori Rational Choice Dalam Administrasi Publik,” J. Adm. Soc. Sci., vol. 6, no. 2, pp. 97–107, 2025, doi: 10.55606/jass.v6i2.1938.
halal.go.id, “SK Kepala BPJPH RI Nomor 80 Tahun 2024,” 2024. Accessed: Aug. 22, 2025. [Online]. Available: https://cmsbl.halal.go.id/uploads/Keputusan_Kepala_BPJPH_Nomor_80_Tahun_2024_SOP_Sertifikasi_Halal_dan_Pedoman_Fasilitasi_PU_U_8abb694e60.pdf
M. Yusri, “Teori Komunikasi Massa (Analisis Kontemporer terhadap Teori),” J. Al-Bayan, vol. 19, no. 27, p. 10, 2013.
I. Mulyati, M. Mansyuruddin, A. Adrianus, Y. Bahari, and W. Warneri, “Proses Difusi Inovasi dalam Penerapan Metode Pengajaran Baru,” Edukatif J. Ilmu Pendidik., vol. 5, no. 6, pp. 2425–2433, 2023, doi: 10.31004/edukatif.v5i6.5769.
S. Imamah and S. Julianti, “Analisis Rational Choice Theory Dalam Penipuan Jual Beli Online ( Studi Kasus : Penipuan Tiket Konsr Di Media Sosial Twitter ),” J. Anomie, vol. 5, no. 3, pp. 183–192, 2023.
U. Sektor, P. Dan, A. Sudarto, and Z. Arifin, “Implikasi Sertifikasi Halal Dalam Manajemen Usaha,” pp. 131–138, 2025.
A. N. Sari, J. Nusantoro, and E. F. Darmayanti, “Analisis Faktor-Faktor Perkembangan UMKM Dengan Memanfaatkan Media Sosial Sebagai Media Promosi Untuk Meningkatkan Volume Penjualan,” Expens. J. Akunt. dan Keuang., vol. 1, no. 3, pp. 304–312, 2022, doi: 10.24127/exclusive.v1i3.3251.
S. Nur, V. N. Suciyanti, A. Winarti, and Z. Azmi, “Pemanfaatan Teori Signal dalam Bidang Akuntansi: Literatur Review,” Econ. Bus. Manag. Sci. J., vol. 4, no. 2, pp. 55–65, 2024, doi: 10.34007/ebmsj.v4i2.564.
H. Hartini and M. Malahayatie, “Implikasi Sertifikat Halal Dalam Manajemen Bisnis Industri Makanan Dan Minuman,” Gt. J. Manaj. dan Bisnis Islam, vol. 1, no. 2, pp. 116–129, 2024, doi: 10.62108/great.v1i2.688.
D. Mardianto, I. Parakkasi, and C. Muthiadin, “Peran Sertifikat Halal dalam Meningkatkan Kepercayaan Konsumen pada Produk Industri Pangan di Indonesia Universitas Islam Negeri Alauddin Makassar , Indonesia,” J. Ilm. Ekon. Akuntansi, dan Pajak, vol. 2 (2), pp. 346–360, 2025.
H. Tahliani and R. Renaldi, “Sertifikasi Halal Dan Implikasinya Untuk Meningkatkan Daya Saing Perusahaan,” Syar’ie J. Pemikir. Ekon. Islam, vol. 6, no. 1, pp. 1–12, 2023, doi: 10.51476/syarie.v6i1.444.
W. Abbas, A. Amin, M. R. Prawira, and R. R. Antuli, “Penguatan UMKM di Desa Sumberjo Melalui Program 3P: Pembuatan Brand, NIB, dan Pendampingan Sertifikasi Halal (Strengthening MSMEs in Sumberjo Village Through the 3P Program: Brand Creation, NIB, and Halal Certification Assistance),” Yumary J. Pengabdi. Kpd. Masy., vol. 4, no. 2, pp. 193–202, 2023.
I. I. J. Rifka Alkhilyatul Ma’rifat, I Made Suraharta, “Halalnomic:Mengupas Manajemen Halal Sebagai Investasi Keberkahan Bisnis Di Indonesia,” vol. 2, no. 2, pp. 306–312, 2024.
A. R. Herlin, “Etika Bisnis dan Strategi Adaptif UMKM dalam Menghadapi Krisis 2030 di Era Pasar Bebas,” vol. 2, no. 2, pp. 115–122, 2025.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 SENTRALISASI
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Please find the rights and licenses in Sentralisasi. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author, and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User/Public Rights
Sentralisasi's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Sentralisasi permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Sentralisasi on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
4. Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for own purposes,
- The right to self-archive the article (please read our deposit policy),
- The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Sentralisasi).
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Sentralisasi will not be held liable for anything that may arise due to the author(s) internal dispute. Sentralisasi will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that Sentralisasi entitles the author(s) to no royalties or other fees.
7. Miscellaneous
Sentralisasi will publish the article (or have it published) in the journal if the article editorial process is successfully completed. Sentralisasi's editors may modify the article to a style of punctuation, spelling, capitalization, referencing, and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
