Fish Farming Business Management Strategy Using the Business Model Canvas Method: An Islamic Economics Perspective
DOI:
https://doi.org/10.33506/sl.v14i3.4878Keywords:
Management Strategy, Fish Farming, Business Model Canvas, Islamic EconomicsAbstract
This study aims to analyze the management strategy of a fish farming business using the Business Model Canvas (BMC) approach and to review its practices from an Islamic economic perspective in Tanjung Rejo Village, Percut Sei Tuan District. The research employs a descriptive qualitative method, with data collected through interviews, observation, and documentation. As a novel contribution, this study integrates BMC and Islamic economics to provide a comprehensive analytical framework that connects business efficiency with ethical values. The findings indicate that while the existing BMC management is functional, there are significant weaknesses in the customer segments and distribution channels, leading to a strong dependence on middlemen (tengkulak). From an Islamic economics perspective, principles of justice, honesty, and social solidarity (tafakul ijtimāʿī) have been applied, but the primary challenge lies in the financing practices, which have the potential for riba. In conclusion, this research suggests that optimizing the business model and transitioning to equitable sharia financing are key to the sustainable development of the fish farming business. The practical implications of this study recommend diversifying products and markets, strengthening local partnerships like cooperatives, and providing access to sharia-compliant capital to support the independence of the fish farmers.
References
I. Imsar, M. Marliyah, and F. H. Harahap, “Marketing Strategy of Coffee Shops in Medan City Using Game Theory,” Human FALAH: Journal of Islamic Economics and Business Studies, vol. 8, no. 2, pp. 20–32, 2021, doi: 10.30829/hf.v8i2.9783.
I. Imsar, “Home Industry Convection Strategies in Increasing Household Income of Binjai City Community (Case Study of Abu Bakar Convection, Mencirim, East Binjai),” Journal of Management and Entrepreneurship Studies, vol. 1, no. 2, pp. 48–59, 2021, doi: 10.32696/jimk.v1i2.809.
Y. T. Rachman et al., “Strategy Analysis of Micro Business Management in Sustaining Enterprises (Case Study on Genki Yoghurt Micro Business),” Jurnal Abdikaryasakti, vol. 2, no. 2, pp. 75–96, 2022, doi: 10.25105/ja.v2i2.12483.
C. Pahlevi and M. I. Musa, Strategic Management. Medan: Intelektual Karya Nusantara, 2023.
A. R. Banjarnahor et al., Strategic Management and Business Policy. Medan: Yayasan Kita Menulis, 2023. [Online]. Available: https://repository.penerbiteureka.com/media/publications/557926-regulasi-kebijakan-bisnis-indonesia-1843ba68.pdf
M. N. Author, “Business Ethics in Santri Entrepreneurship: Between Profit and Blessings,” Accounting and Sharia Business, vol. 1, no. July, pp. 71–78, 2024.
M. Afiruddin, “Exegesis of Surah An-Nisa, Verse 29: The Principle of Trade in Islam,” tafsiralquran.
A. M. Y. Tama, “Prospects for the Development of Fish Processing Business from the Perspective of Islam (Study on Minasari Fish Farming Group in Pulosari Village, Ngunut District, Tulungagung Regency),” SENTRI: Journal of Scientific Research, vol. 2, no. 1, pp. 93–108, 2023, doi: 10.55681/sentri.v2i1.439.
K. Anwar and A. R. Anti, “Management and Business Development of Printing Enterprises in Rumahgrafika Pekalongan from the Perspective of Islamic Business Ethics,” MANIS: Journal of Management and Business, vol. 6, no. 2, pp. 81–90, 2023, doi: 10.30598/manis.6.2.81-90.
Satu Data Deli Serdang, “Aquaculture Production by District and Type of Brackish Water Aquaculture in Deli Serdang Regency, 2023.” [Online]. Available: https://data.deliserdangkab.go.id/dataset/produksi-perairan-budidaya-jenis-budidaya-air-payau
P. Gultom, D. Lazuardi, and A. Giovanni, “Analysis of the Influence of Capital and Experience on Pond Farmers’ Income Using Linear Regression Method (Case Study on Shrimp Farmers in Tanjung Rejo Village),” Jurnal Ilmiah Sistem Informasi, vol. 2, no. 2, pp. 26–35, 2022.
A. Osterwalder and Y. Pigneur, Business Model Generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons, Inc.,Hoboken, New Jersey, 2010.
A. L. Rovita, E. Herlinawati, and J. J. Ekonomi, “Guppy Ornamental Fish Business Development with a Focus on Contest Quality (Using SWOT Analysis and Business Model Canvas),” Journal of Economics, Management, and Accounting, vol. 11, no. 1, pp. 328–334, 2025.
N. Anggraini, “Micro Business Analysis Using Business Model Canvas (BMC) Approach,” Economics and Business Journal, vol. 6, no. 2, pp. 139–156, 2020, doi: 10.35590/jeb.v6i2.1313.
I. P. Putra and B. Prabawani, “Business Development Analysis of Indofishery through Business Model Canvas (BMC) and Blue Ocean Strategy (BOS),” Journal of Business Administration, vol. 10, no. 1, pp. 952–964, 2020.
Y. Argenia, Z. Zahara, A. Fadjar, and H. Evrianti, “Marketing Transformation Using BMC in the Chocolate Industry of Central Sulawesi,” Jurnal Media Wahana Ekonomi, vol. 22, no. 1, pp. 73–85, 2025, doi: 10.31851/jmwe.v22i1.17572.
L. Nababan, A. Nurhayati, E. Rochima, and I. Maulina, “Business Model Canvas (Case Study in Seed Pond and Youth Consumption),” vol. 8, no. 2, pp. 144–158, 2024.
L. H. Annisa, S. F. A. S. Ningrum, and Z. E. Wulansari, “Business Model Design Development in Fish Canning Companies Using Business Model Canvas (BMC) Method at PT. ABC,” Journal of Agribusiness Science and Rural Development, vol. 3, no. 1, pp. 20–35, 2023, doi: 10.32639/jasrd.v3i1.741.
E. Solihah, A. V. S. Hubeis, and A. Maulana, “Business Model Analysis of KNM Fish Farm Using Business Model Canvas (BMC),” Journal of Marine and Fisheries Socio-Economics, vol. 9, no. 2, pp. 185–194, 2016, doi: 10.15578/jsekp.v9i2.1220.
B. P. Saputro, “Business Development Strategy of Small Industries Using the Business Model Canvas Approach from the Perspective of Islamic Economics (Study on Razz Apparel Screen Printing Convection in Bandar Lampung),” Bachelor Thesis, Raden Intan State Islamic University, Bandar Lampung, 2021. [Online]. Available: http://repository.radenintan.ac.id/16868/
M. K. Mufti Afif, M. Lesmana, and L. Aisyah, “Business Strategy Analysis of Mazaya Hijab Yogyakarta Using the Business Model Canvas Approach from the Perspective of Maqashid Sharia,” Stud. Ekon., vol. XIII, no. 2, pp. 168–180, 2022.
H. Poltak and R. R. Widjaja, “Case Study Method Approach in Qualitative Research,” J. Local Archit. Civ. Eng., vol. 1, no. 1, pp. 31–34, 2024, doi: 10.59810/localengineering.
Sugiyono, Quantitative, Qualitative, and R&D Research Methodology. Bandung: Alfabet, 2020..
A. Rijali, “Qualitative Data Analysis,” Alhadharah, vol. 17, no. 33, pp. 81–95, 2018.
Ratnasari, A. A. Jaya, R. Hamal, and F. Nurdin, “Drying Techniques in the Preparation of Vannamei Shrimp Ponds (Litopenaeus vannamei) in Talaka Village, Ma’rang District, Pangkep Regency,” Proc. Natl. Sem. Politani Pangkep, vol. 3, pp. 816–829, 2022.
S. B. B. Hutauruk, N. A. Fauzana, Slamat, and E. Agusliani, “Development Strategy of Fish Farming in Kampung Iwak, Mentaos Sub-District, Banjarbaru City,” EnviroScienteae, vol. 20, no. 1, pp. 42–51, 2024.
D. Hermawan, “Efficient Feed Strategies to Increase the Profitability of Smallholder Livestock Farming,” Peternakan Rakyat..
M. I. G. Rhamadhan, “Strategies to Improve Fish Farmers’ Productivity through Aquaculture Innovation in Jember Regency,” Penelit. Nusant., vol. 1, no. 3, pp. 753–757, 2025.
E. Nurhidayah and A. W. Nirwansyah, “Suitability of Gouramy Aquaculture Water Quality and the Role of Communities in Water Quality Conservation in Kutasari District, Purbalingga Regency,” J. Pendidik. Geogr. Undiksha, vol. 12, no. 2, pp. 149–161, 2024.
W. Nurussalam, M. B. Mahmud, Y. Hanggara, and D. Nuradzani, “Training and Implementation of Water Quality Management Innovation in Freshwater Aquaculture in Lamongan Regency,” J. Abdi Insa., vol. 12, no. 1, pp. 186–192, 2025, doi: 10.29303/abdiinsani.v12i1.2356.
D. O. Cahyani and D. Irawan, “Implementation of a Solar-Powered Beaver Pest Monitoring and Control System with Telegram Integration,” Jurnal Riset Rekayasa Elektro, vol. 7, no. 1, pp. 63–76, 2025.
O. K. Zebua, K. V. Siahaan, C. Kurnia, F. A. A. Saragih, and L. M. Harahap, “Risk Management Strategies in Anticipating Commodity Price Fluctuations: A Case Study of Chili Prices in Jakarta, 2022,” J. Ilm. Ekon. dan Manaj., vol. 3, no. 3, pp. 437–450, 2025, doi: 10.61722/jiem.v3i3.4219.
M. R. Burhan, A. R. R., and K. Kamiruddin, “The Impact of Fish Price Fluctuations on Improving Fishermen’s Welfare According to Ibn Taimiyah at Bajoe Fish Auction,” EKOMA J. Ekon. Manajemen, Akunt., vol. 4, no. 4, pp. 6631–6637, 2025, doi: 10.56799/ekoma.v4i4.9184.
R. Rahmah, R. Alexandro, and H. Hidayati, “Economic Empowerment Strategy through Freshwater Fish Farming to Increase Community Income in Sei Ijum Raya Village, Kotawaringin Timur Regency,” PPIMAN Pus. Publ. Ilmu Manaj., vol. 3, no. 3, pp. 171–184, 2025, doi: 10.59603/ppiman.v3i3.905.
C. S. Widyananda, Z. Shamad, J. Purdiyanto, O. S. Pradianti, and D. A. Anggraini, “Business Model Transformation Based on the Business Model Canvas at PT Bintang Megah Jaya Perkasa to Enhance Fishery Export Competitiveness,” J. Sos. Ekon. Kelaut. dan Perikan., vol. 20, no. 1, pp. 1–10, 2025..
P. R. Silalahi, M. Hasibuan, S. Pane, R. A. Siregar, “E-Commerce Implementation Strategies to Improve Competitive Advantage: A Case Study on MSMEs of Ulos Sianipar Medan,” J. Ilm. Mhs. Manaj., vol. 5, no. 1, pp. 87–93, 2023. [Online]. Available: http://journal.stieputrabangsa.ac.id/index.php/jimmba/index
F. Susanti, S. Suprihatin, and S. Sholiha, “Business Development Strategy of Siger Roemah Batik through Business Model Canvas (BMC) and SWOT Analysis Approaches,” J. Kajian Pendidik. Ekon. dan Ilmu Ekon., vol. 9, no. 2, pp. 44–58, 2025.
R. Dhiya, F. A. Prakoso, E. Parwati, and L. A. Dewi, “The Use of Instagram to Improve Promotion of Zahra Cake MSMEs,” J. LPPM STIE YPUP, vol. 1, no. 1, pp. 226–236, 2025.
F. Sitanggang and J. Nasution, “The Urgency of E-Marketing Utilization for MSME Sustainability in Medan City,” CEMERLANG J. Manaj. dan Ekon. Bisnis, vol. 3, no. 1, pp. 225–235, 2023, doi: 10.55606/cemerlang.v3i1.732.
S. Khoirul, “MSME Development Analysis in E-Commerce Implementation to Increase Competitiveness in the Digital Era,” J. Manaj., vol. 11, no. 1, pp. 1–23, 2024, doi: 10.37817/jurnalmanajemen.v11i1.
M. N. Salim, “The Application of E-Commerce in Improving the Competitiveness of General Convection Products,” vol. 1, no. 2, pp. 43–46, 2020.
T. A. Alharani, N. Jannah, and S. Aisyah, “Business Development Strategy Analysis of MSMEs Processing ‘Aneuk Metuah’ Crackers to Improve Community Welfare from an Islamic Economic Perspective,” Entrep. Bisnis Manaj. Akunt., vol. 5, no. 1, pp. 201–220, 2023.
Saprida, Q. Barkah, and Z. F. Umari, History of Islamic Economic Thought, 1st ed. Jakarta: Kencana, 2021. [Online]. Available: http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf
M. A. Harahap, Sukiman, and I. Harahap, “Measuring Muslim Welfare: A Falah-Based Index,” Share: J. Ekon. dan Keuang. Islam, vol. 12, no. 2, p. 478, 2023, doi: 10.22373/share.v12i2.19191.
Sa’adah and Z. Muttaqin, “Cooperation Products in Islamic Banking (Mudharabah, Musyarakah, Muzara’ah, and Musaqah),” An-Nahdhah, vol. 14, no. 1, pp. 1–63, 2021. [Online]. Available: https://jurnal.staidarululumkandangan.ac.id/index.php/annahdhah/article/view/90
A. Maulana, “Freedom and Responsibility in Business: A Study of Business Philosophy,” EKBIS (Ekon. & Bisnis), vol. 11, no. 2, pp. 59–74, 2023, doi: 10.56689/ekbis.v11i2.1162.
F. Ajustina and L. F. Nisa, “Implementation of Sharia Economic Principles in Developing the People’s Economy to Enhance Economic Growth,” J. Ilm. Ekon. dan Manaj., vol. 2, no. 6, pp. 626–637, 2024. [Online]. Available: https://doi.org/10.61722/jiem.v2i6.1575
D. Siregar, N. Yuslem, and Z. M. Nawawi, “Strategy for Strengthening Business Incubators to Foster Entrepreneurial Spirit in Islamic Universities,” Amwaluna J. Ekon. dan Keuang. Syariah, vol. 7, no. 1, pp. 162–173, 2023, doi: 10.29313/amwaluna.v7i1.12062.
N. Nurbaiti, A. Asmuni, A. Soemitra, I. Imsar, and S. Aisyah, “Behavior Analysis of MSMEs in Indonesia Using Fintech Lending: A Comparative Study between Sharia and Conventional Fintech Lending,” JPPI (J. Penelit. Pendidik. Indones.), vol. 9, no. 4, pp. 92–99, 2023, doi: https://doi.org/10.29210/0202312273.
A. Maulana and M. Muchtar, “The Role of Islamic Banking in Empowering Fishermen’s MSMEs in Langkat Regency: A Case Study on PT. Bank Sumut Syariah KCP Stabat,” JEKSya J. Ekon. dan Keuang. Syariah, vol. 3, no. 1, pp. 781–791, 2024. [Online]. Available: https://jurnal.perima.or.id/index.php/JEKSya
N. Yuslem, Sugianto, and R. N. Ichsan, “Human Resource Development Strategies in Improving Employee Performance in Cooperatives,” J. Akta, vol. 9, no. 3, pp. 270–289, 2020, doi: 10.1080/17447143.2020.1756305.
K. Kamilah and Y. S. J. Nasution, “The Optimization of Digitalization in Facing Global Competition: The Case of Islamic Accounting,” Qubahan Acad. J., vol. 4, no. 2, pp. 14–22, 2024, doi: 10.48161/qaj.v4n2a232.
C. Batubara and I. Harahap, “Halal Industry Development Strategies: Muslims’ Responses and Sharia Compliance in Indonesia,” J. Indones. Islam, vol. 16, no. 1, pp. 103–132, 2022, doi: 10.15642/JIIS.2022.16.1.103-132.
J. Hendra, S. Sukiman, S. Sugianto, and A. R. Olatunji, “Creative Economic Development Strategy of Riau Province Community from the Perspective of As-Syatibi’s Maqasid Shariah,” Ikonomika, vol. 6, no. 2, pp. 291–308, 2021, doi: 10.24042/febi.v6i2.11639.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 SENTRALISASI
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Please find the rights and licenses in Sentralisasi. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author, and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User/Public Rights
Sentralisasi's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Sentralisasi permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Sentralisasi on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
4. Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for own purposes,
- The right to self-archive the article (please read our deposit policy),
- The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Sentralisasi).
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Sentralisasi will not be held liable for anything that may arise due to the author(s) internal dispute. Sentralisasi will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that Sentralisasi entitles the author(s) to no royalties or other fees.
7. Miscellaneous
Sentralisasi will publish the article (or have it published) in the journal if the article editorial process is successfully completed. Sentralisasi's editors may modify the article to a style of punctuation, spelling, capitalization, referencing, and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
