Triple Impact Model: Analysis of the Influence of Entrepreneurship Courses, Social Media Influencers, and E-Commerce on the Entrepreneurial Behavior of Febi Uinsu Students
DOI:
https://doi.org/10.33506/sl.v15i3.5774Keywords:
Digital Entrepreneurial Aspirations, Entrepreneurship Education, Social Media Influencers, E-Commerce, Triple Impact ModelAbstract
The transformation of the digital economy has reshaped the way students develop entrepreneurial orientation. This study aims to analyze the influence of entrepreneurship education, social media influencers, and e-commerce on the formation of students’ digital entrepreneurial aspirations and orientation within the framework of the Triple Impact Model. Unlike previous studies that tend to examine these factors separately, this research integrates them into a single conceptual model that positions student entrepreneurship as a digital aspiration construct formed through the convergence of educational institutions, platform symbolism, and technological infrastructure. The study employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with 150 students from the Faculty of Economics and Islamic Business (FEBI), State Islamic University of North Sumatra (UINSU), who had completed entrepreneurship courses. The findings reveal that all three variables have a positive and significant effect on digital entrepreneurial aspirations, with social media influencers emerging as the most dominant determinant. The model demonstrates strong explanatory power, with a coefficient of determination (R²) of 0.741. These findings confirm that the formation of entrepreneurial aspirations among the digital generation is platform-mediated, symbolically constructed, and technologically enabled. This study contributes to the development of entrepreneurship education literature by proposing an integrative model that reflects the dynamics of entrepreneurial orientation formation within the context of the digital economy and Islamic economics education.
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