The Role of Entrepreneurial Orientation and Competitive Intelligence In The Influence of Strategic Flexibility on Organizational Agility
DOI:
https://doi.org/10.33506/sl.v14i2.4095Keywords:
Competitive Intelligence, Entrepreneurial Orienation, Hotel Industry, Organizational Agility, Strategic FlexibilityAbstract
Entrepreneurial orientation and competitive intelligence play an important role in influencing the strategic flexibility and organizational agility. Therefore, we need to know what kind of orientation and competitive intelligence that suit the most for the organization. This research aims to analyze the role of entrepreneurial orientation and competitive intelligence in the influence of strategic flexibility on organizational agility. The research method used is a quantitative method, with data collection through distributing questionnaires to respondents who are working in the hotel industry. From the research result all the hypotheses all are accepted and effect significantly positive between each variable. This research highlights the importance of entrepreneurial orientation and competitive intelligence in increasing the strategic flexibility and organizational agility of an organization so that the organization has an innovative and unique strategy from other organizations. The implications of this research suggest that organizations should prioritize these factors to stay competitive in an increasingly dynamic market. Future research should explore additional samples and variables and investigate these relationships in different industries to deepen the understanding of the factors influencing strategic flexibility and organizational agilityReferences
I. Luiz dos Santos and S. Vieira Marinho, “Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil),” 2018, doi: 10.1108/INMR-04-2018-008.
W. J. Wales, V. K. Gupta, and F. T. Mousa, “Empirical research on entrepreneurial orientation: An assessment and suggestions for future research,” Int. Small Bus. J., vol. 31, no. 4, pp. 357–383, 2013, doi: 10.1177/0266242611418261.
E. Suwandi and A. Setyawan, “Organizational Performance in Batam’s Food Industry: The Mediating Role of Organizational Culture,” Int. J. Econ. Dev. Res., vol. 5, no. 2, pp. 2024–1185, 2024.
M. D. Mon, M. A. Basri, G. Hasan, and A. Setyawan, “Anteseden and the impact of organizational culture on the civil apparatus of the state,” Asian J. Manag. Entrep. Soc. Sci., vol. 03, no. 04, pp. 1249–1271, 2023, [Online]. Available: https://ajmesc.com/index.php/ajmesc.
J. G. Covin and W. J. Wales, “The Measurement of Entrepreneurial Orientation,” Entrep. Theory Pract., vol. 36, no. 4, pp. 677–702, 2012, doi: 10.1111/j.1540-6520.2010.00432.x.
B. S. Anderson, P. M. Kreiser, and J. Hornsby, “Reconceptualizing Entrepreneurial Orientation,” Artic. Strateg. Manag. J., 2014, doi: 10.1002/smj.2298.
M. K. Abraheem, “Dynamic DNA: The Three Elements of Organizational Agility-Entrepreneurial Orientation, Competitive Intelligence, and Strategic Flexibility,” Int. J. Stud. Bus. …, no. July, 2023, [Online]. Available: https://www.researchgate.net/profile/Mohammad-Abraheem/publication/372775833_Dynamic_Dna_The_Three_Elements_Of_Organizational_Agility_-_Entrepreneurial_Orientation_Competitive_Intelligence_And_Strategic_Flexibility/links/64c7baf5561ab26a2b115401/DYNAMIC-D.
A. S. A. Du Toit, “Competitive intelligence research: an investigation of trends in the literature,” J. Intell. Stud. Bus., vol. 5, no. 2, pp. 14–21, 2015.
W. Wales, “Entrepreneurial orientation: A review and synthesis of promising research directions,” Artic. Int. Small Bus. J. Res. Entrep., 2015, doi: 10.1177/0266242615613840.
M. N. Irfan and R. D. Kusumastuti, Analysis of the Influence of Entrepreneurial Orientation, Learning Orientation, and Dynamic Capability on Strategic Flexibility and SMEs Performance. Atlantis Press International BV, 2023.
O. M. A. Al-Darras and C. Tanova, “From Big Data Analytics to Organizational Agility: What Is the Mechanism?,” SAGE Open, vol. 12, no. 2, 2022, doi: 10.1177/21582440221106170.
H. Tahmasebifard, A. Zangoueinezhad, and P. Jafari, “The Role of Entrepreneurial Orientation in Achieving Agility Capability The Role of Entrepreneurial Orientation in Achieving Agility Capability 138,” J. Appl. Econ. Bus. Res. JAEBR, vol. 7, no. 2, pp. 137–156, 2017.
M. S. Hossain, K. Hussain, S. Kannan, and S. K. Kunju Raman Nair, “Determinants of sustainable competitive advantage from resource-based view: implications for hotel industry,” J. Hosp. Tour. Insights, vol. 5, no. 1, pp. 79–98, 2022, doi: 10.1108/JHTI-08-2020-0152.
T. Francis, “Attaining organizational agility through competitive intelligence: the roles of strategic flexibility and organizational innovation,” WestminsterResearch online Digit. Arch. Univ. Westminster aims to make Res. output Univ. available to a wider audience, 2020.
X. Chen and K. Siau, “Business Analytics/Business Intelligence and IT Infrastructure,” J. Organ. End User Comput., vol. 32, no. 4, pp. 138–161, 2020, doi: 10.4018/joeuc.2020100107.
A. Sentoso, C. Chou, and A. Nelson, “The influence of leadership and entrepreneurial orientation on organizational agility mediated by motivation,” vol. 14, no. 2, pp. 209–226, 2024.
A. Sentoso, Junestin, and A. Nelson, “The Role of Labour Productivity in the Influence of E-HRM on Sustainability Performance with Organizational Agility as a Moderating Variable in MSMEs,” Almana J. Manaj. dan Bisnis, vol. 8, no. 2, pp. 318–332, 2024, doi: 10.36555/almana.v8i2.2583.
I. W. E. Arsawan, N. K. D. Hariyanti, I. M. A. D. S. Atmaja, D. Suhartanto, and V. Koval, “Developing Organizational Agility in SMEs: An Investigation of Innovation’s Roles and Strategic Flexibility,” J. Open Innov. Technol. Mark. Complex., vol. 8, no. 3, 2022, doi: 10.3390/joitmc8030149.
J. F. Hair, J. J. Risher, M. Sarstedt, and C. M. Ringle, “When to use and how to report the results of PLS-SEM,” Eur. Bus. Rev., vol. 31, no. 1, pp. 2–24, 2019, doi: 10.1108/EBR-11-2018-0203.
M. R. Ab Hamid, W. Sami, and M. H. Mohmad Sidek, “Discriminant Validity Assessment: Use of Fornell & Larcker criterion versus HTMT Criterion,” J. Phys. Conf. Ser., vol. 890, no. 1, 2017, doi: 10.1088/1742-6596/890/1/012163.
I. Ghozali and at all, “Partial Least Square Smart PLS 4.0,” 2023, Accessed: Jun. 14, 2024. [Online]. Available: https://openlibrary.telkomuniversity.ac.id/home/catalog/id/200271/slug/partial-least-square-smart-pls-4-0.html.
A. Setyawan, “The Role of Organizational Culture in the Influence of HR Practices, Knowledge Management, and Talent Management on Organizational Performance,” J. Din. Manaj., vol. 12, no. 2, pp. 275–284, 2021, doi: 10.15294/jdm.v12i2.30980.
S. Van Nguyen and A. Habók, “Designing and validating the learner autonomy perception questionnaire,” Heliyon, vol. 7, no. 4, 2021, doi: 10.1016/j.heliyon.2021.e06831.
J. F. Hair, C. M. Ringle, and M. Sarstedt, “PLS-SEM: Indeed a silver bullet,” J. Mark. Theory Pract., vol. 19, no. 2, pp. 139–152, 2011, doi: 10.2753/MTP1069-6679190202.
L. Purwianti, N. Rusiana, and R. Fahlevi, “Pengaruh Brand Satisfaction Terhadap Brand Loyalty Dengan Mediasi Brand Preference, Brand Trust, Dan Brand Love Pada Generasi Z Dikota Batam,” J. Adm. dan Manaj., vol. 13, no. 3, pp. 228–241, 2023, doi: 10.52643/jam.v13i3.3259.
P. P. Kharisma, D. W. . Irawanto, and A. Rofiq, “Entrepreneurial Orientation and Its Effect Toward Sme Performance Through Strategic Flexibility on Fashion Industry in Malang,” JBTI J. Bisnis Teor. dan Implementasi, vol. 11, no. 2, pp. 182–194, 2020, doi: 10.18196/bti.112139.
R. H. AlHalaseh and Z. Ayoub, “Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence,” Int. Rev. Manag. Mark., vol. 11, no. 6, pp. 21–29, 2021, doi: 10.32479/ijeep.12520.
L. R. Er and A. H. Mukti, “The Influence of Market Orientation and Entrepreneurial Orientation on Marketing Performance: Organizational Agility as a Mediator,” Int. J. Sci. Soc., vol. 5, no. 3, pp. 238–256, 2023, doi: 10.54783/ijsoc.v5i3.742.
C. Cheng, H. Zhong, and L. Cao, “Facilitating speed of internationalization: The roles of business intelligence and organizational agility,” J. Bus. Res., vol. 110, no. February 2019, pp. 95–103, 2020, doi: 10.1016/j.jbusres.2020.01.003.
N. Dahmardeh and S. A. Banihashemi, “Organizatinal agility and agile manufacturing,” Eur. J. Econ. Financ. Adm. Sci., no. 27, pp. 178–184, 2010.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 SENTRALISASI
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Please find the rights and licenses in Sentralisasi. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author, and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User/Public Rights
Sentralisasi's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Sentralisasi permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Sentralisasi on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
4. Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for own purposes,
- The right to self-archive the article (please read our deposit policy),
- The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Sentralisasi).
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Sentralisasi will not be held liable for anything that may arise due to the author(s) internal dispute. Sentralisasi will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that Sentralisasi entitles the author(s) to no royalties or other fees.
7. Miscellaneous
Sentralisasi will publish the article (or have it published) in the journal if the article editorial process is successfully completed. Sentralisasi's editors may modify the article to a style of punctuation, spelling, capitalization, referencing, and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
