Comparative Study: Penggunaan Media Sosial oleh Pemerintah Kota Bandung dan Kota Gold Coast

Tengku Imam Syarifuddin(1), Eko Priyo Purnomo(2), Budiman Budiman(3), A.Andika Yasa(4),
(1) Universitas Muhammadiyah Yogyakarta
(2) Universitas Muhammadiyah Yogyakarta
(3) Universitas Mulawarman
(4) Universitas Muhammadiyah Yogyakarta

Corresponding Author
Copyright (c) 2020 Jurnal Noken: Ilmu-Ilmu Sosial

DOI : https://doi.org/10.33506/jn.v6i1.1094

Full Text:    Language : id
Submitted : 2020-10-14
Published : 2020-12-26

Abstract


Penelitian ini bertujuan untuk meliahat bagaimana pemerintah pada kota yang menerapkan konsep smart city memanfaatkan platform media sosisal. Kasus yang diambil adalah akun twitter Majelis Kota Gold Coast dan Pemerintah Kota Bandung. Penelitian ini merupakan penelitian deskriptif kualitatif dengan memanfaatkan software NVivo 12 Plus sebagai alat analisis. Data yang digunakan berasal dari akun twitter resmi @cityofgoldcoast milik Majelis Kota Gold Coast dan akun @humasbdg milik Pemerintah Kota Bandung. Hasil dari penelitian ini adalah kedua akun tersebut memiliki kesamaan dalam hal penyampaian informasi dan pola interaksi. Kedua akun dalam menyampaikan informasi tidak secara lengkap, melainkan mencantumkan tautan yang terhubung ke website resmi pemerintah. Selanjutnya kedua akun melakukan pola interaksi yang hanya satu arah. Perbedaan kedua akun terletak pada topik pembahasan disetiap akun dan persebaran informasi. Akun @cityofgoldcoast cenderung mentweet terkait kondisi aktual yang terjadi. Berbeda dengan akun @humasbdg yang memiliki topik pembahasan seputar keprotokoleran. Selain itu kedua akun memiliki persebaran informasi yang menyesuaikan dengan interaksi yg dilakukan. Diakhir penulis memberikan catatan terkait penelitian lanjutan dari pada penelitian ini.


Keywords


social media;twitter;smart city; Gold Coast; Bandung

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