Persepsi Penggemar Drama Korea Terhadap Budaya Korea: Studi Kasus Komunitas X @Kdrama_Menfess

Riana; Syukur Kholil

doi:10.33506/jn.v10i1.3352

Authors

Riana UIN Sumatera Utara
Syukur Kholil UIN Sumatera Utara

DOI:

https://doi.org/10.33506/jn.v10i1.3352

Keywords:

Perception, Korean Drama, Korean Culture, @kdrama_menfess

Abstract

K-pop or Hallyu is the Korean wave, which is a feverish phenomenon ranging from music, drama, fashion, food and anything related to Korea. The entry of Korean culture into Indonesia is growing rapidly through drama series and K-pop music. Social media is very familiar among the public, social media also has a fundamental function, namely cultural transmission. Korean Popular culture is one of the results of cultural transmission which is now loved by many people. This study aims to determine the perceptions of Korean drama fans towards Korean culture through analysis of interview data with members of the @kdrama_menfess community on X social media. This research uses qualitative research methods with thematic analysis, collecting data with interview techniques, and using the Stimulus Organism Response (S-O-R) theory. The subjects studied were 10 informants from followers of the X account @kdrama_menfess who were purposively selected. The results of this study show that Korean drama fans find various interesting aspects in Korean dramas, such as interesting storylines and moments that illustrate Korean culture. The experience of watching Korean dramas also affects the way fans perceive Korean culture, with some feeling more connected to characters that reflect certain aspects of the culture.

References

Abidin, M. (2022). Urgensi komunikasi model stimulus organism response (SOR) dalam meningkatkan kualitas pembelajaran. Nivedana : Jurnal Komunikasi Dan Bahasa, 3(1), 47–59. https://doi.org/10.53565/NIVEDANA.V3I1.335

Apriliani, R., & Setiawan, R. (2019). Pembentukan Konsep Diri Mahasiswa Penggemar Budaya Populer Korea. Hermeneutika : Jurnal Hermeneutika, 5(2), 107–120. https://doi.org/10.30870/HERMENEUTIKA.V5I2.7234

Apsari, L., Mayangsari, M. D., & Erlyani, N. (2017). Pengaruh perilaku modeling pada tayangan drama Korea terhadap citra diri remaja penggemar drama Korea. Jurnal Ecopsy, 3(3). https://doi.org/10.20527/ECOPSY.V3I3.2662

Arif, M., & Shinta, F. (2023). Komunikasi Perubahan Perilaku Melalui Pendekatan S-O-R (Stimulus, Organism & Response) Dalam Penanggulangan Stunting di Kelurahan Tanjung RHU. Ensiklopedia of Journal, 5(2), 78–90. https://doi.org/10.33559/EOJ.V5I2.1558

Etikasari, Y. (2018). Kontrol diri remaja penggemar k-pop (k-popers)(studi pada penggemar k-pop di Yogyakarta). Jurnal Riset Mahasiswa Bimbingan Dan Konseling, 4(3), 190–202. https://journal.student.uny.ac.id/index.php/fipbk/article/view/11758

Kartini, K., Deni, I. F., & Jamil, K. (2022). Representasi Pesan Moral dalam Film Penyalin Cahaya. SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, Dan Antropologi, 1(3), 121–130. https://doi.org/10.54443/SIWAYANG.V1I3.388

Maulidya, M. N., & Hidayat, M. A. (2023). Studi Netnografi Deteritorialisasi Budaya Hallyu di Kalangan Penggemar Drama Korea. Jurnal Ilmiah Ilmu Sosial, 9(2), 146–159. https://doi.org/10.23887/JIIS.V9I2.69289

Melisa, M., Suyanto, S., & Tanaya, O. (2023). “Korean Wave in Indonesia: Are there any changes in perception and intention to visit Korea?” Innovative Marketing, 19(3), 171–186. https://doi.org/10.21511/im.19(3).2023.15

Prasanti, R. P., & Dewi, A. I. N. (2020). Dampak Drama Korea (Korean Wave) terhadap Pendidikan Remaja. Lectura : Jurnal Pendidikan, 11(2), 256–269. https://doi.org/10.31849/LECTURA.V11I2.4752

Putri, C. R. (2021). Pengaruh Halal Awareness Terhadap Minat Beli Konsumen Produk Minuman Korean Sparkling Water Mojiso (Studi pada Mahasiswa Muslim Penggemar Drama Korea). Repository.Unisma.Ac.Id. http://repository.unisma.ac.id/handle/123456789/2845

Putri, I. P., Liany, F. D. P., & Nuraeni, R. (2019). K-Drama dan Penyebaran Korean Wave di Indonesia. ProTVF, 3(1), 68–80. https://doi.org/10.24198/PTVF.V3I1.20940

Ramadhan, R., Hadi, R., Fajri, G. S., Studi, P., Komunikasi, I., Islam, U., Sumatera, N., & Medan, U. (2022). Pengaruh Drama Korea terhadap Etika dan Gaya Hidup Mahasiswa Semester VI Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial UIN Sumatera Utara. Jurnal Pendidikan Tambusai, 6, 14233–14242.

Septadinusastra, V. A. (2021). Eksistensi Drama Korea pada Masa Pandemik Covid-19 di Indonesia (Sebuah Kajian Budaya Populer Korea). Media Nusantara, 18(1), 49–58. https://doi.org/10.30999/MEDINUS.V18I1.1233

Shafir, O. :, & Haq, W. (2019). Pengaruh Terpaan Tayangan Drama Korea Terhadap Keputusan Pembelian Produk Kuliner Korea. Lektur: Jurnal Ilmu Komunikasi, 2(2). https://doi.org/10.21831/LEKTUR.V2I2.16320

Situmeang, I. V. O. (2015). Pemanfaatan Media Massa Terhadap Hallyu Sebagai Budaya Populer Dan Gaya Hidup Mahasiswa (Mahasiswa Ilmu Komunikasi Universitas Bunda Mulia, Jakarta). KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi, 12(1), 1. https://doi.org/10.47007/JKOMU.V12I1.147

Suttrisno. (2021). Analisis dampak pembelajaran daring terhadap motivasi delajar siswa mi muhammadiyah 5 surabaya. Jurnal Riset Madrasah Ibtidaiyah, 1(1), 1–10.

Toding, M. S. (2021). Drama Korea (Studi Motivasi di Kalangan Mahasiswa Fisip UNHAS Terhadap Budaya Populer Korea). Repository.Unhas.Ac.Id.

Topan, D. A., & Ernungtyas, N. F. (2020). Preferensi menonton drama korea pada remaja. Jurnal Pustaka Komunikasi, 3(1), 37–48. https://doi.org/10.32509/PUSTAKOM.V3I1.974

Widyaningrum, R., Nur Hasan, M., & Miftah Harist, A. (2022). Hubungan Kecanduan Menonton Drama Korea dengan Kualitas Tidur Remaja Komunitas Drakor Id di Media Sosial Facebook. Jurnal Kesehatan Madani Medika (JKMM), 13(2), 177–183. https://doi.org/10.36569/JMM.V13I2.272

Yong Jin, D. (2018). An Analysis of the Korean Wave as Transnational Popular Culture : North American Youth Engage Through Social Media as TV Becomes Obsolete. International Journal of Communication, 12, 404–422.

Yunus Ahmad, M., Izatul Jannah, N., Hasanah, I., & Fadlul Arabi, R. (2024). Fenomena Korean Wave pada Kehidupan Mahasiswa di Kota Banda Aceh. Jurnal Adabiya, 26(1), 110–121. https://doi.org/10.22373/ADABIYA.V26I1.21626