The Effect of Electronic Word of Mouth on Social Media and The Attraction of Bena Traditional Village Tourism on Tourist Visiting Decisions

Authors

  • Maria Endang Jamu
  • Santy Permata Sari Universitas Flores

DOI:

https://doi.org/10.33506/sl.v11i1.1534

Keywords:

Electronic Word of Mouth, Tourist Attraction, Decision to Visit, Tourism

Abstract

The purpose of this research is to examine the impact of electronic word of mouth on social media, as well as the impact of tourist attractions in the traditional hamlet of Bena on visitor decision-making. The descriptive and quantitative research methods were applied. The sampling method utilized is purposive sampling, with the informants being visitors who have visited Bena's traditional village. The findings revealed that social media and electronic word of mouth (E-WOM) in tourism destinations influenced tourists' decisions to visit Bena's traditional village. The findings of this study suggest that pleasant experiences of visiting the Bena Traditional Village, which are shared on social media platforms such as Facebook, Instagram, and WhatsApp, have a significant impact on the number of visitors to these attractions by social media users.

References

Abubakar, A. M., Ilkan, M., Al-Tal, R. M., & Eluwole, K. K. (2017). eWOM, revisit intention, destination trust and gender. Journal of Hospitality and Tourism Management, 31, 220–227.

Alkailani, M. (2016). Electronic Word Of Mouth (Ewom) And Its Effect On Consumers’decisions To Buy Products And Services In Traditional Stores In Jordan. Journal of Competitiveness Studies, 24(4), 237.

Anggraeni, D. Y. (2015). Pengungkapan emisi gas rumah kaca, kinerja lingkungan, dan nilai perusahaan. Jurnal Akuntansi Dan Keuangan Indonesia, 12(2), 188–209.

Asosiasi Penyelenggara Jasa Internet Indonesia. (2020). Laporan Survei Internet APJII 2019 – 2020. Asosiasi Penyelenggara Jasa Internet Indonesia, 2020, 1–146. https://apjii.or.id/survei

BPS. (2019). Kabupaten Ngada Dalam Angka 2019.

Hootsuite. (2021). Digital 2021. Global Digital Insights, 103.

Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458–468.

Lomi, A. G., & Bessie, J. L. . (2016). Pengaruh Electronic Word of Mouth Pada Media Sosial Facebook Terhadap Minat Beli Konsumen (Studi pada Tebing Bar dan Cafe). Journal Of Management, 2(1), 29–58. http://ejurnal.undana.ac.id/JEM/article/download/1200/950

Mulyati, Y., & Masruri. (2019). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Berkunjung Wisatawan Domestik Ditinjau dari Perspektif Daya Tarik Destinasi Wisata Kota Bukitinggi. MENARA Ilmu LPPM UMSB, XIII(1), 190–205.

https://www.ejournal.warmadewa.ac.id/index.php/wmbj

Mustikasari, A., & Widaningsih, S. (2016). Pengaruh e-wom terhadap keputusan berkunjung ke tempat wisata di kota bandung. Jurnal Manajemen Indonesia, 16(2), 95–103.

Panwar, A., Jain, R., & Rathore, A. P. S. (2016). Obstacles in lean implementation in developing countries-some cases from the process sector of India. International Journal of Lean Enterprise Research, 2(1), 26–45.

Puspitarini, D. S., & Nuraeni, R. (2019). Pemanfaatan Media Sosial Sebagai Media Promosi. Jurnal Common, 3(1), 71–80.

Puspitasari, U., & Zakky, F. A. (2019). Pengaruh Kepuasan Konsumen, Kepercayaan, Dan Kualitas Produk Terhadap Wom Communication: Studi Pada Produk Nature Republic Aloe Vera 92% Soothing Gel. Iain Surakarta.

Retnowulan, J. (2017). Pengaruh kualitas produk dan persepsi harga terhadap Minat beli Smartphone Xiaomi. Cakrawala-Jurnal Humaniora, 17(2), 139–145.

Rofiah, C. (2020). Pengaruh Electronic Word Of Mouth Terhadap Keputusan Berkunjung Dimediasi Oleh Citra Destinasi. Manajemen Dan Bisnis Dewantara, 3(1), 32–39. ejournal.stiedewantara.ac.id/index.php/JMD/issue/view/50%0AHalaman

Sari, F., & Pangestuti, E. (2018). Pengaruh Electronic Word of Mouth (E-Wom) Terhadap Minat Berkunjung dan Keputusan Berkunjung (Studi pada Wisata Coban Rais BKPH Pujon). Jurnal Administrasi Bisnis (JAB), 54(1), 189–196.

http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/2231

Setiyorini, A., Farida, U., & Kristiyana, N. (2018). Pengaruh Promosi Melalui Media Sosial, Word of Mouth, Dan Daya Tarik Wista Terhadap Keputusan Berkunjung Wisatawan Obyek Wisata Gunung Beruk Karangpatihan Balong. ISOQUANT : Jurnal Ekonomi, Manajemen Dan Akuntansi, 2(2), 12. https://doi.org/10.24269/iso.v2i2.185

Setiyorini, E. S., Noorachmat, B. P., & Syamsun, M. (2018). STRATEGI pemasaran produk olahan hasil perikanan pada UMKM Cindy Group. MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 13(1), 19–28.

Susanti, N., Aryati, I., & Damayanti, R. (2019). Historis, Daya Tarik Wisata Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Berkunjung Di De Tjolomadoe. Jurnal Riset Bisnis Dan Manajemen, 12(2), 59–63.

Susanti, N. D., Aryati, I., & Damayanti, R. (2019). Historis, Daya Tarik Wisata Dan Electronic Word of Mouth (E-Wom) Terhadap Keputusan Berkunjung Di De Tjolomadoe. Jurnal Riset Bisnis Dan Manajemen, 12(2), 59–63. https://doi.org/10.23969/jrbm.v12i2.1424

Yuliyani, Y., & Suharto, S. (2020). Upaya Warga Masyarakat Dusun Bembem Trimulyo Jetis Bantul dalam Mewujudkan Sungai Opak Sebagai Wisata Sungai (River Tourism). Jurnal Hotelier, 6(1), 12–24.

Downloads

Additional Files

Published

2022-01-08

How to Cite

Jamu, M. E., & Sari, S. P. (2022). The Effect of Electronic Word of Mouth on Social Media and The Attraction of Bena Traditional Village Tourism on Tourist Visiting Decisions. SENTRALISASI, 11(1), 37–48. https://doi.org/10.33506/sl.v11i1.1534

Issue

Vol. 11 No. 1 (2022): Sentralisasi

Section

Articles

License

Please find the rights and licenses in Sentralisasi. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.

1. License

The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

2. Author(s)' Warranties

The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author, and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3. User/Public Rights

Sentralisasi's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Sentralisasi permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Sentralisasi on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.

4. Rights of Authors

Authors retain all their rights to the published works, such as (but not limited to) the following rights;

  • Copyright and other proprietary rights relating to the article, such as patent rights,
  • The right to use the substance of the article in own future works, including lectures and books,
  • The right to reproduce the article for own purposes,
  • The right to self-archive the article (please read our deposit policy),
  • The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Sentralisasi).

5. Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Sentralisasi will not be held liable for anything that may arise due to the author(s) internal dispute. Sentralisasi will only communicate with the corresponding author.

6. Royalties

Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that Sentralisasi entitles the author(s) to no royalties or other fees. 

7. Miscellaneous

Sentralisasi will publish the article (or have it published) in the journal if the article editorial process is successfully completed. Sentralisasi's editors may modify the article to a style of punctuation, spelling, capitalization, referencing, and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.