Design and Evaluation of a Web-Based E-Commerce System for Optimizing MSME Business Processes

Setio Ardy Nuswantoro; Ika Safitri Windiarti; Muhammad Ulfi; Najwa Aulia Suwandini

doi:10.33506/insect.v12i01.5024

Authors

Setio Ardy Nuswantoro Program Studi Sistem Informasi, Universitas Muhammadiyah Palangkaraya
Ika Safitri Windiarti Program Studi Ilmu Komputer, Universitas Muhammadiyah Palangkaraya
Muhammad Ulfi Program Studi Ilmu Komputer, Universitas Muhammadiyah Palangkaraya
Najwa Aulia Suwandini Program Studi Sistem Informasi, Universitas Muhammadiyah Palangkaraya

DOI:

https://doi.org/10.33506/insect.v12i01.5024

Keywords:

e-commerce, UMKM, digital transformation, operational efficiency, Waterfall

Abstract

This research focuses on designing and evaluating a web-based e-commerce system intended to improve the business processes of Noor Laila UMKM in Palangka Raya City, Central Kalimantan. The development process applied the Waterfall methodology, consisting of stages such as requirements analysis, system design, implementation, and testing. Data were gathered through direct observation, interviews with the owner and two employees, along with documentation of transactions and financial records. The system was launched online via https://luwukcraft.com, allowing broader customer access. Regarding system evaluation, black-box testing confirmed that all 35 functional scenarios operated successfully with a 100% pass rate. The User Acceptance Test with 89 respondents produced an average rating of 4.5 out of 5, reflecting strong usability and alignment with user needs. Performance testing under 89 concurrent users recorded an average response time of 2.3 seconds, a 98% transaction success rate, and 99.2% system availability during the two-month trial. From a business standpoint, the system contributed significantly to operational improvements, including a 68% increase in order processing efficiency, an 83% reduction in data entry errors, a 92% faster financial reporting process, a 146% rise in weekly transactions, and a 40% increase in average sales. Overall, these results indicate that the implemented web-based e-commerce system effectively facilitates UMKM digital transformation, enhances workflow efficiency, and strengthens business competitiveness.

References

[1] M. Junaidi, “Umkm Hebat, Perekonomian Nasional Meningkat,” Kemenkeu. [Online]. Available: Https://Djpb.Kemenkeu.Go.Id/Portal/Id/Berita/Lainnya/Opini/4133-Umkm-Hebat,-Perekonomian-Nasional-Meningkat.Html

[2] B. Setiawan, B. Pamungkas, A. Mekaniwati, And P. M. Kusuma, “The Strategic Role Of Digital Transformation, Dynamic And Agile Capabilities For The Performance Of Micro, Small, And Medium Enterprises (Msmes),” Bottom Line, May 2025, Doi: 10.1108/Bl-08-2024-0120.

[3] L. Broccardo, A. Tenucci, R. Agarwal, And S. M. Alshibani, “Steering Digitalization And Management Control Maturity In Small And Medium Enterprises (Smes),” Technol. Forecast. Soc. Change, Vol. 204, P. 123446, 2024, Doi: Https://Doi.Org/10.1016/J.Techfore.2024.123446.

[4] S. A. Nuswantoro, Muhammad Ulfi, Miftahurrizqi, And Muhammad Rafli, “Identification Of Factors Influencing The Use Of Qris Using Tam And Utaut 2 Methods,” Sci. J. Informatics, Vol. 11, No. 2, Pp. 451–466, 2024, Doi: 10.15294/Sji.V11i2.3562.

[5] A. Andania Ana, Irwanti, Nasaruddin, Andi Wahyuni Syam, “Digital Transformation In Local Trade : A Study Of Perceptions Among E-Commerce,” Vol. 06, No. 03, 2025.

[6] L. I. Wijaya, Z. Zunairoh, M. Izharuddin, And A. Rianawati, “Scope Of E-Commerce Use, Innovation Capability, And Performance: Food Sector Msmes In Indonesia,” J. Open Innov. Technol. Mark. Complex., Vol. 11, No. 1, P. 100459, 2025, Doi: Https://Doi.Org/10.1016/J.Joitmc.2024.100459.

[7] T. Yuwono, W. Novandari, A. Suroso, And R. P. Setyanto, “The Importance Of Ict Adoption On Msmes Performance: The Mediating Role Of Distinctive Competencies,” J. Enterprising Communities People Places Glob. Econ., Vol. 19, No. 3, Pp. 610–630, Jan. 2025, Doi: 10.1108/Jec-06-2024-0113.

[8] N. Fatmawati, A. Zunaidi, A. Y. Septiana, L. Maghfiroh, N. R. Pinkytama, And L. Yunita, “Meningkatkan Daya Saing Usaha Lokal Melalui Literasi Dan Pemanfaatan E-Commerce,” Vol. 8, No. 204, Pp. 375–390, 2025, Doi: 10.33474/Jipemas.V8i2.22691.

[9] S. Z. Putra, “Analisis Pengaruh E-Commerce : Studi Literatur Terhadap Pertumbuhan Ekonomi Umkm,” Vol. 3, No. 2, 2023.

[10] R. Huang, Z. Zhang, B. Lv, And H. Zhao, “Conflicts And Optimization Of Multiple Promotions Combinations For Merchants,” Expert Syst. Appl., Vol. 291, P. 128455, 2025, Doi: Https://Doi.Org/10.1016/J.Eswa.2025.128455.

[11] S. P. Bansal, R. Singh, And A. Gangotia, “Measuring The Impact Of Sales Promotion, Service Quality And Customer Experience: A Case Of E-Ticketing,” Transnatl. Corp. Rev., Vol. 6, No. 4, Pp. 419–428, 2014, Doi: Https://Doi.Org/10.5148/Tncr.2014.6407.

[12] A. L. Kilay, B. H. Simamora, And D. P. Putra, “The Influence Of E-Payment And E-Commerce Services On Supply Chain Performance: Implications Of Open Innovation And Solutions For The Digitalization Of Micro, Small, And Medium Enterprises (Msmes) In Indonesia,” J. Open Innov. Technol. Mark. Complex., Vol. 8, No. 3, P. 119, 2022, Doi: Https://Doi.Org/10.3390/Joitmc8030119.

[13] A. David, G. Situmorang, Y. A. Dalimunthe, And S. D. Andriana, “Paper E-Commerce Komoditas Berbasis Pwa Pada Pt . Bejo Agro Lestari Menggunakan Framework Laravel”.

[14] O. Yeroshkin And J. Sobecki, “Recommendations User Interface In Web-Based E-Commerce Systems,” Procedia Comput. Sci., Vol. 246, Pp. 2874–2881, 2024, Doi: Https://Doi.Org/10.1016/J.Procs.2024.09.384.

[15] S. M. Golodetz, C. Nicholls, I. D. Voiculescu, And S. A. Cameron, “Two Tree-Based Methods For The Waterfall,” Pattern Recognit., Vol. 47, No. 10, Pp. 3276–3292, 2014, Doi: Https://Doi.Org/10.1016/J.Patcog.2014.04.017.

[16] A. Saravanos, “Simulating The Software Development Lifecycle : The Waterfall Model,” 2023.

[17] D. Ly, M. Overeem, S. Brinkkemper, And F. Dalpiaz, “The Power Of Words In Agile Vs. Waterfall Development: Written Communication In Hybrid Software Teams,” J. Syst. Softw., Vol. 219, P. 112243, 2025, Doi: Https://Doi.Org/10.1016/J.Jss.2024.112243.

[18] K. D. Prasetya, Suharjito, And D. Pratama, “Effectiveness Analysis Of Distributed Scrum Model Compared To Waterfall Approach In Third-Party Application Development,” Procedia Comput. Sci., Vol. 179, Pp. 103–111, 2021, Doi: Https://Doi.Org/10.1016/J.Procs.2020.12.014.

[19] T. Thesing, C. Feldmann, And M. Burchardt, “Agile Versus Waterfall Project Management: Decision Model For Selecting The Appropriate Approach To A Project,” Procedia Comput. Sci., Vol. 181, Pp. 746–756, 2021, Doi: Https://Doi.Org/10.1016/J.Procs.2021.01.227.

[20] Z. F. A. A. D. A. Khoulah ’ Afiifah, “Analisis Teknik Entity - Relationship Diagram Dalam Perancangan Database : Sebuah Literature Review,” Vol. 3, No. 1, Pp. 8–11, 2022.

[21] B. Harwindito, B. Widodo, H. Suheryadi, And A. Saptadinata, “Transformasi Digital Umkm : Strategi Memperluas Pasar Online Produk Telur Asin ( Studi Kasus Usaha Mikro Jalu Gading ),” Vol. 1, No. 1, Pp. 57–66, 2025, Doi: 10.56743/Jstp.V10i1.285.