Keywords
Base Sector
Bauran pemasaran, penjualan, Nestle Citarasa
Capital Market Reaction, Election, Abnormal Return, Trading Volume Activity
ECM, Inflasi, Kurs, LQ45
Financial Management, Saving Behavior, Generation Z
Informasi Akuntansi, Multiple Benchmark, Kinerja Laba, Anchoring-Adjustment.
Informativeness, entertainment, irritation, attitude toward advertising, niat beli online, e-mail marketing
Kontrol Perilaku
Location Quotient
Minat
Norma Subjektif
Perilaku
Perputaran Modal Kerja, Perputaran Persediaan, Arus Kas dan Rasio Lancar.
Produk Domestik Bruto, Pengeluaran Pembangunan,Kesempatan Kerja
Profitability, Dividen Policy,Growth,Firm Size, Firm Value
Sikap
Strategi Orientasi Wirausaha, Orientasi Pasar, Kinerja UKM
Training, Motivation, Salary, Compensation and Productivity
Typology Klassen
Williamson Analysis
kualitas pelayanan, kepuasan konsumen, loyalitas pelanggan.
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